GRANT HOLLAND
CREATIVE DIRECTOR & COPYWRITER
Adidas
We partnered with celebrity comedian Ken Jeong to create the Fast Don’t Lie campaign, which received so much earned media, the world started to speak his language.
STARBUCKS
For the Meet Me at Starbucks project, we created their first-ever global branding campaign through a social experiment that sent 58 cinematographers to film in 28 countries in one day.
SQUARE ENIX
For the video game Hitman, we created a social contest that allowed fans to determine which celebrity spokesperson to kill in a new mission and then wrote it into the actual game.
MITSUBISHI
To compete against marketing budgets often 10x as large, we created PR Activations to generate both earned media and content.
NATURAL LIGHT
We harnessed culturally inspired “nattyisms” in a Social Campaign targeting beer-guzzling college kids. Their response: OMG. WTF?
PALO ALTO NETWORKS
We partnered with X-Files celebrity Gillian Anderson to show how our cybersecurity protects you against conspiracies in the new hybrid world of work.
RITZ-CARLTON
In a co-branded effort with the Ritz-Carlton and American Express, we created short films, inspired by true events, that lived on social and on the in-room hotel channel.
ADIDAS
We filmed a real-time social documentary within hours after D Rose’s devastating injury and announced #thereturn with a :60 promise on his birthday.
ACURA
We launched the most powerful TL ever in a visually powerful way.
STARBUCKS
We helped Starbucks to become the first U.S. company to provide free college tuition for all its employees by letting their people announce it to the world.
SAMSUNG
To launch The Next Big Thing, we created a fictional TV family whose life centered around their new TV.
ADIDAS
With the help of Heisman winner RGIII, we captured significant market share from Nike and briefly made them jealous.
LEXUS
For those who know car advertising, the Lexus “ball bearing” spot is famous. We were tasked with the next iteration of it, but this time for all-wheel drive.
Tillamook
We created a social campaign to Dejunk the Lunchbox using the influencer Super Business Girl.
BUSCH
We created a social campaign that allowed fans to nominate someone “who’s earning it”, and then told those stories as a celebration of honest, blue-collar workers.